Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
| Author | : | |
| Rating | : | 4.84 (547 Votes) |
| Asin | : | 0470641649 |
| Format Type | : | paperback |
| Number of Pages | : | 456 Pages |
| Publish Date | : | 2014-07-08 |
| Language | : | English |
DESCRIPTION:
Joe Teixeira is Director of Web Intelligence at MoreVisibility and a Google Analytics Certified Partner. He is a leading expert in the field of web analytics, and is Google AdWords Qualified as well as certified in Yahoo! Search Marketing and MSN AdCenter.
. March 2011). '10/10, I have rarely gained so much benefit from a technical book fantastic. (Bcs
Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.Brings you up to speed on Google AdWords, Analytics, and Website OptimizerShows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presenceTopics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion trackingCovers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much moreStart increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Get the most out of Google's trifecta of tools and
AdWords Details without Enough AdWords Strategy Google AdWords can be a powerful addition to your marketing strategy, but a confusing one. Teixeira's book is a good introduction to AdWords, but overwhelms with details and underwhelms with strategy. He does, however, a good job leading us step-by-step through AdWords as a software platform.The book does not have enough information or guidance on keyword strategy, how your ads should interface with what you as a . M_Kilmurry said Great book for the entire interactive team. The challenge with the new interactive department is you have to span multiple disciplines with a lean staff. While each person has their own expertise, everyone needs to understand the user cycle. Search, Analytics and Website User Testing are three different beasts altogether but they are inextricably linked.This is a mandatory read for any one in my department. The author starts broad in each section and then g