Winning at Intrapreneurship: 12 Labors to Overcome Corporate Culture and Achieve Startup Success
| Author | : | |
| Rating | : | 4.54 (839 Votes) |
| Asin | : | 0993869300 |
| Format Type | : | paperback |
| Number of Pages | : | 294 Pages |
| Publish Date | : | 2017-10-03 |
| Language | : | English |
DESCRIPTION:
David Nadeau said Great book, quite useful for any big organizations. Great book, quite useful for any big organizations. Too many organization aren't able to foster innovation and get the best creativity from their employees. They are also struggling to enable growth for a lot of their employees - employees who could potentially excel if given the freedom normally available to new business. This book provide organizations and upper management with suggestions on how to benefits from intrapreneurship inside their organization.. Offers great insight to drive innovation within the confines of a corporate system Jonathan Y. Recently, I initiated a pilot project at work hoping to develop a collaborative ecosystem that will nurture budding entrepreneurs and facilitate the creation of innovative spin-off NewCos. I quickly realized that this Herculean task would be like a low-ranking seaman trying to change the course of an aircraft carrier. Thankfully, through the guidance in Winning at Intrapreneurship, I have been able to secure executive buy-in and I am structuring our innovation process. A dose of reality therapy for prospective intrapreneurs Guillaume Hervé’s book, “Winning at Intrapreneurship,” is the kind of text I’ve been waiting to read. For years I have been successful in bringing change and innovation to the fore in organizations for which I’ve worked, not always perfectly, but competently enough that people noticed and felt empowered by the positive aspects of the changes in practice.What Hervé has provided in his book is a significant dose of reality the
Learn breakthrough concepts and access practical tools and methodologies that will ensure you turn your corporate innovations into thriving new businesses or lines of business. You will be introduced to innovative intrapreneurial concepts that will ensure you successfully bring innovations to the market. What separates these corporate entrepreneurs from the many that fail at intrapreneurship despite favorable market conditions? How can you ensure the profitable launch of your new business? The answers lie in understanding what happens inside the startup as it struggles to coexist with its parent company and fend off corporate interference long enough to succeed in the marketplace. Whether you have adopted the lean startup methodology, a staged-gate innovation process, agile software development methods, or other means of encouraging innovation and accelerating customer adoption, to succeed at intrapreneurship you must tackle the 12 labors identified in this book. In Winning at Intrapreneurshipyou wil
Ben Miniccucci, COO Alaska Airlines