This is PR: The Realities of Public Relations
| Author | : | |
| Rating | : | 4.25 (850 Votes) |
| Asin | : | 0534562639 |
| Format Type | : | paperback |
| Number of Pages | : | 512 Pages |
| Publish Date | : | 2015-02-16 |
| Language | : | English |
DESCRIPTION:
This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!
There is a lot of good information and integration of good concepts and theory that I find appealing. The majority of the boxed items are terrific and give a practical tone to the text.""Overall, I like the approach of the text. It is apparent that the experience and the expertise of the three authors have resulted in the success of the book.""I adopted 'This is PR' because it treats public relations as the important, sophisticated industry that it is. I think it is solid and very contemporary. "I respect this book a great deal. The emphasis on public relations is particularly laudable." . The book serves as an excellent reference for my students for years after completing the course. It relies a great deal on the logic and strategy behind PR principles and has very little fluff. The international focus woven throughout the book is an appealing concept as well, and the language usage is very appropriate
Previously, she was founding dean of the College of Communications and Media Sciences at Zayed University in the United Arab Emirates, dean of the College of Journalism and Mass Communications at the University of South Carolina, director of the journalism and mass communication program at Kent State University and a faculty member at
"Realities of PR gives good insight" according to Amazon Customer Sons. This book gives good insight into the PR field and makes good reading material. A Customer said Good Textbook. Okay, I had to get it for a class. Now, I'm not saying it's a bad book. But, it's a text--lots of useful info written in the most insomnia-defeating way possible.You'll find out everything you ever wanted to know but never knew would be on the final. But, it's weak on the 'Net. For that, a friend loaned me her Guerrilla PR: Wired by Michael Levine. Wow! Totally deals with the Internet and how to use it to your advantage.Like I said, This is PR isn't bad or anything. In fact, it's actually pretty good. I wish it were a bit cheaper, though, but it's a text--ever find a. Good Book A Customer This book gives you a general view of public realtions that is good for those who are curious about the industry. However, I would read Michael Levine's Guerilla PR Wired to gain a more thorough view of Public Relations.