Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
| Author | : | |
| Rating | : | 4.25 (640 Votes) |
| Asin | : | 0071441883 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2016-10-16 |
| Language | : | English |
DESCRIPTION:
Bill Stinnett is the president of Sales Excellence, Inc. His clients include General Electric, Microsoft, Verizon, EDS, and American Express.. and is a highly sought-after speaker, trainer, and consultant in marketing, sales, and business profitability
A Must Read For All Sales Professionals Whether you are rookie sales person trying to get ahead, or a veteran sales person looking for some fresh ideas on how to grow your business, this is the book for you. Bill Stinnett has really raised the bar on sales books in my opinion and provides easy to understand strategies and techniques for becoming a valuable partner with your customers.Think Like Your Customer gives easy to understand processes and strategies for outselling your competition and becoming an invaluable asset to your customers. Unlike most books which share only cute strategies on . Essential real-world advice for all salespeople As a sales and marketing executive with 20 years experience selling high-end products and services to Fortune 500 customers all over the world, I thought I already knew how customers think. How wrong I was. Bill Stinnett's terrific "Think Like Your Customer" is chock full of practical and easy-to-use techniques to connect with prospects and to sell effectively. The book provided tons of ideas I had never even considered. What an eye-opener!This isn't gobbledygook from some sheltered MBA professor. Bill presents his essential advice based on decades of pr. Very good book for Sellers.Beginner or otherwise PADMANABHA MURTHY Just picked it up from Libraray. But ended up ordering on Kindle. Good for any beginner, intermediate sellers. Good concepts.
The result is enlightening, compelling, and powerfully motivating. This book arms you with the strategies and tools you need to:Identify your customer's most important business goals and objectives Tie your product and services solutions to the achievement of your client's goals Understand how executives think and how they make buying decisions Maximize profitability and accelerate your customer's buying process . From the Back Cover"Even after thirty-five years in this business, I found Think Like Your Customer to be loaded
How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.In addition, you receive:Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers