The Science of Fear: Why We Fear the Things We Should not- and Put Ourselves in Great Danger

Download The Science of Fear: Why We Fear the Things We Should not- and Put Ourselves in Great Danger PDF by ! Daniel Gardner eBook or Kindle ePUB Online free. The Science of Fear: Why We Fear the Things We Should not- and Put Ourselves in Great Danger Makes risk assessment easier to understand according to Lance Bledsoe. Gardners book is both enjoyable and informative, providing a wealth of information about how humans evaluate risk. In particular, the author shows how our instincts (or Gut) reactions to risk are often incorrect, yet we are reluctant to overrule these reactions with the more calm and reasoning Head side of our thinking.Gardner uses a vast review of research in the field of risk assessment to bolster his points, yet man

The Science of Fear: Why We Fear the Things We Should not- and Put Ourselves in Great Danger

Author :
Rating : 4.67 (992 Votes)
Asin : 1520019947
Format Type : paperback
Number of Pages : 385 Pages
Publish Date : 2017-08-17
Language : English

DESCRIPTION:

From Publishers Weekly Gardner, a columnist and senior writer for the Ottawa Citizen, is both matter-of-fact and entertaining in this look at fear and how it shapes our lives. Gardner's vivid, direct style, backed up by clear examples and solid data from science and psychology, brings a breath of fresh air and common sense to an emotional topic. (June)Copyright © Reed Business Information, a division of Reed Elsevier Inc. . All rights reserved. We also assume instinctively, but incorrectly, that if examples of something can be recalled easily, that thing must be common. It doesn't help that scientific data and statistics are often misunderstood and misused and that our risk assessment is influenced less b

. Daniel Gardner is a columnist and senior writer for The Ottawa Citizen, He has received numerous awards for his writing, including Amnesty Internationalas Media Award and the Michener Award.Scott Peterson is a voice actor, copy writer, and studio engineer, with a number of years experience in voice acting and production from narration to animatio

"Makes risk assessment easier to understand" according to Lance Bledsoe. Gardner's book is both enjoyable and informative, providing a wealth of information about how humans evaluate risk. In particular, the author shows how our instincts (or "Gut") reactions to risk are often incorrect, yet we are reluctant to overrule these reactions with the more calm and reasoning "Head" side of our thinking.Gardner uses a vast review of research in the field of risk assessment to bolster his points, yet manages to make these scientific studies accessible to laypeopl. Interesting Insight into the Human Psyche Money Honey The Science of Fear is an in-depth look at what drives people to fear things that, in reality, pose little threat to our existence. The book is enlightening, and I found myself looking at the world around me differently after reading it. The book combines real world examples with the science behind it, providing a thorough explanation for why we fear the things we do, the impact our environment has on the development of these fears, and most notably, how to recognize these biases in. Very good read We thought this book was very interesting and certainly gives a good picture of why we make some of the decisions that we do (and why advertising execs make the decisions they do .). It was well-written, well-researched and well-organized. I do think some of the authors personal opinions/views (politically, etc.) were apparent (and I tend to disagree with some of his views) but I don't believe they interfered with the overall intent of the book. Worth reading for sure!

Our hunter-gatherer brains evolved during the old Stone Age and struggle to make sense of a world utterly unlike the one that made them. As award-winning journalist Daniel Gardner demonstrates, irrational fear springs from how humans miscalculate risks. Real-world examples, interviews with experts, and fast-paced, lean storytelling make The Science of Fear an entertaining and enlightening tour.. Our “gut” tells us that even if there aren’t “fifty thousand predators…on the Internet prowling for children,” as a recent U.S. Attorney General claimed, then there must be an awful lot. Numbers, for instance, confuse us

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