The SAGE Handbook of Media Processes and Effects
| Author | : | |
| Rating | : | 4.44 (906 Votes) |
| Asin | : | 1412959969 |
| Format Type | : | paperback |
| Number of Pages | : | 656 Pages |
| Publish Date | : | 2017-08-01 |
| Language | : | English |
DESCRIPTION:
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. In light of this importanceas well as the rapid changes in the media environment that have occurred during the past 20 yearsthis Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. Part VI highlights a concern central and unique to the communication disciplinemessage mediumand how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.. Part IV reflects a dominant trend in the media effects literaturethat of persuasion and learningand traces related theoretical perspe
Her research interests focus on discrete emotions’ influence on message processing and decision making in response to media messages that concern health or social issues. Her work has appeared in numerous communication journals, and she has served on several editorial boards, as the chair of the Mass Communication Division of the International Communication Association, and as a co-editor of Media Psychology.Mary Beth Oliver (Ph.D., University of Wisconsin, Madison, 1991) is a pro
"Nabi and Oliver organize their book more categorically and provide what they call a bird's-eye view of the field, chapters put the various theories into historical perspective. The emphasis on new media also sets this volume apart from the others and makes it a worthy addition to the literature." (P. Kurtz 2010-02-16) . J
Textbook is adequate. Student Renters: Beware of apex_media book rental fulfillment - Unscrupulous company! Michael The SAGE Handbook of Media Processes and Effects textbook is an adequate overview of mass media theory and effects research. The various clusters and camps of effects paradigm and social science dispositions are explicated clearly therein. The book is a bit behind the curve with regard to the convergence of recent neuro-physiological research into media effects on individuals and society happening now, but this has to do with the difficulty of merging the pseudo-science of cognitive studies with the hard science of biology. Much of this new research is making the old discipline of communication inquiry via . Five Stars Very enjoyable read!