The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
| Author | : | |
| Rating | : | 4.92 (954 Votes) |
| Asin | : | 0814404596 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2017-07-24 |
| Language | : | English |
DESCRIPTION:
Delano guides you through the seven proven principles and his own breakthrough process for branding companies, products, services, or business ventures. Delano is one of America's top branding strategists and the creative genius behind such superstar names as Oldsmobile's Intrigue sports sedan, Nissan's Pathfinder sport utility vehicle, Pfizer's Zoloft antidepressant, GMC's Yukon utility truck, and Primerica financial services. In The Omnipowerful Brand, he reveals a wealth of specific tips, insider secrets, and lessons from behind the scenes - more ready-to-work information than any other naming or branding book ever produced. You'll be privy to the author's insight on how to avoid the "Misery Name" - and you'll discover crucial information on how to measure the appropriateness of the names you've developed and evaluate them for use and availability.. Mr. You'll find practical guidelines for channeling your creativity in productive directions. Step by field-tested step, Mr. You'll learn to capture the essence of a product and then name that essence in a powerful, compelling way
"Stardom? More Likely, Increased Visibility" according to Robert Morris. According to Delano, "the first half of this book is focused on the seven proven principles and a proven process to find a great brand name -- a brand name that launches the product, service, or business venture into the world's marketplace or replaces one that has proven to be a marketing dud.The book's second half is devoted . "The most significant book on brands ever written." according to A Customer. Frank Delano is unquestionably America's #1 Brand Specialist. He has proven it with his new book, "The OmniPowerful Brand". If you want to create a great brand name for your product, service or business venture, this book is a must read. But Delano doesn't stop there, and that is what makes this book the value of gold. Delano g. "I found the entire book captivating" according to A Customer. I would like to congratuate Frank Delano on writing "The Omnipowerful Brand" book. I found the entire book captivating and full of valuable information. I believe proper branding and brand image is key to being successful in the market place. Your book provides the headlights in guiding the development of successful brand names
This clearly written work is highly recommended for all business collections.?Lawrence Maxted, Gannon Univ., Erie, PACopyright 1998 Reed Business Information, Inc. He gives hundreds of entertaining examples of good and bad brands and how a name conveys the essence of a product, stressing that companies need to support their established brands with attention to quality and service as well as advertising. . The hospital chain Medenco changed its corporate name to LifeMark to give it a stronger healthcare identity. sales of Gewurztraminer wines suffer because customers find the name difficult to pronounce. From Library Journal U.S. Allegis was changed back to UAL Corporation because many thought Allegis sounded like a skin disease. Delano, head of a leading brand image and n