The Listener's Voice: Early Radio and the American Public
| Author | : | |
| Rating | : | 4.92 (828 Votes) |
| Asin | : | 081224320X |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2014-11-25 |
| Language | : | English |
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"In The Listener's Voice, Elena Razlogova organizes a wealth of fascinating data in order to overturn fundamental assumptions about early radio. Newman, Carnegie Mellon University. While many have seen early radio as a top-down enterprise, Razlogova uses the concept of reciprocity to show that listeners supplied producers with the feedback they needed to improve sound quality and develop entertaining programs. This is a truly exciting and engaging book."—Kathy M
Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articulated when they confronted national corporate networks and the formulaic ratings system that developed.Using radio as a lens to examine a moral economy that Americans have imagined for their nation, The Listener's Voice demonstrates that tenets of cooperation and reciprocity embedded in today's free software, open access, and filesharing activities apply to earlier instances of cultural production in American history, especially at times when new media have emerged.. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar "payola-hungry" rhythm and blues DJs, provided a crucial source of innovation for the medium. The Listener's Voice describes how a diverse array of Americans—boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers—participated in the formation of American radio, its genres, and its operations.Before the advent of sophisticated marketing research
Elena Razlogova is Associate Professor of History at Concordia University in Montreal.