The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
| Author | : | |
| Rating | : | 4.92 (728 Votes) |
| Asin | : | 0385507690 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2015-02-05 |
| Language | : | English |
DESCRIPTION:
She explains the various reasons for the diminished power of domestic car makers including the introduction of new, more appealing models and light trucks. Toyota, for example, built car plants in the U.S. Based on Maynard's interviews with executives and employees of many car companies, foreign and domestic, she shows how the foreign companies were repeatedly more innovative and strategic in their efforts to win over American consumers. . were the most popular and bestselling cars. They can be successful by fixing their targets and taking away markets, one by one." She cites BMW and Hyundai as two companies who know their markets very well and have solid brand images. The reporting is solid, but the writing is occasionally dull. and trained local employees, including Spanish
Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form.. Drawing on a wide range of interviews with industry leaders, including Toyota’s Fujio Cho, Nissan’s Carlos Ghosn, Chrysler’s Dieter Zetsche, BMW’s Helmut Panke, and GM’s Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. Maynard argues that by focusing on high-profit trucks and SUVs, the Big Three missed a golden opportunity to win back the American car-buyer. Detroit, suffering from a “good enough” syndrome and wedded to ineffective marketing gimmicks like rebates and zero-percent financing, failed to give consumers what they really wanted—reliability, the latest technology and good design at a reasonable cost. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster. An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.In the 1990s, Detroit’s Big Three automobile companies were r
Chance For Change!! Don't be turned off by the title, if you a "Big Three" lover or supporter! Stay opened-minded when reading this book. I love this book. Well written, interesting facts even though some are general. I learned lots of things about the auto industry that I did not know, even though I worked indirectly with the BIG THREE for about 10 years. I could s. Cool book, needs an update JSquaredZ This was a really cool book that gives a good overview of how the Imports took over the Auto industry. The biggest issue is that the last update of the book was in Nov 2004 so there is almost 5 years that isnt covered. This should be revised asap since the book talks about this and that will happen by 2010, etc and it turned out to be fairly prop. A Customer said It's ok, but bear with her if you can. I must say, I'm not as good a writer as Ms. Maynard, but I think I actually may know more about the car business than she. In fact, if you're an enthusiast, you may very well know more than she does as well. The book is just fair. It gives some neat historical recounts on how the Japanese set up their operations in the US, and how their corporate