The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
| Author | : | |
| Rating | : | 4.79 (767 Votes) |
| Asin | : | 1599185180 |
| Format Type | : | paperback |
| Number of Pages | : | 260 Pages |
| Publish Date | : | 2016-07-23 |
| Language | : | English |
DESCRIPTION:
An insider's scoop on this book and the author Richard Boureston As a copywriter for Craig Simpson, Newsmax, and many other successful businesses, here's what I can tell youI've personally "watched" Craig put nearly every piece of advise from this book into practice and quite honestly, it's like gold.If you are even slightly considering testing direct mail (or if you have been doing it for years and really want better results) do yourself a favor and get this book it will save you thousands of dollars by keeping you from all the mistakes even top pros can make. I've watched him make gold many t. Most people will ignore this book Folks continue to try and decry direct mail. They want online marketing to be the one and only source. However, direct mail remains a potent area of profit (I personally LOVE IT whenever a competitor stops using direct mail, because it means that we can sweep up those customers). Many will ignore this book to the detriment of their business.This book covers entire scope of direct mail marketing. We've done direct mail at our company for a while, but using just a few tips and tricks from this book helped us improve our return on in. Robert W. Bly said THE direct mail resource. I have read the book and worked with Craig Simpson personally, and have also writen several direct mail books of my own with good Amazon reviews. I can say without hesitation that The DM Solution is THE most authoritative guide on direct mail campaign strategy, list selection, and project management availble today. I gave it THE direct mail resource Robert W. Bly I have read the book and worked with Craig Simpson personally, and have also writen several direct mail books of my own with good Amazon reviews. I can say without hesitation that The DM Solution is THE most authoritative guide on direct mail campaign strategy, list selection, and project management availble today. I gave it 4 stars and not 5 ONLY because there are some classic books that cover direct mail copy, design, offers, and creative in a bit more depth, such as those by Ed Nash, Bob Stone, Robert Collier, and a few others.. stars and not 5 ONLY because there are some classic books that cover direct mail copy, design, offers, and creative in a bit more depth, such as those by Ed Nash, Bob Stone, Robert Collier, and a few others.
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and Kennedy change that. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.. Also covered is how direct mail can be used in today's online marketing funnels. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of thei
Miller, MHA, Founder & CEO VIE HealthcareWhether you market an industrial B2B business or a main street retail store, The Direct Mail Solution will walk you through the steps of creating your own direct mail program. Avoid the costly mistakes and learn from the master of direct mail by reading this book.—Steve Adams, CEO, U.S. Retail, Inc. I believe this powerful, practical road map is a must for every business that is looking to grow their sales volume.—Ben Glass, Great Legal MarketingCraig Simpson and Dan Kennedy have written a masterpiece on direct mail. Craig Simpson and Dan Kennedy paint a powerful picture of the 'A to Z' you need to know about direct mail. Using Crai