The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
| Author | : | |
| Rating | : | 4.38 (701 Votes) |
| Asin | : | 0134105109 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2017-08-01 |
| Language | : | English |
DESCRIPTION:
It’s as simple as that. Poor-quality content destroys value. Casey has written the essential guide for anyone involved in the creation and care of online content. She provides clear direction and scalable methods, explaining why they are important along the way. It’s easy-to-read, it’s actionable, and it’s certain to find a spot on every content strategists’ bookshelf.”— Clinton Forry, Vice President, Content Strategy at Weber Shandwick.Today businesses are competing for attention with thousands of content providers. Packed with activities, diagrams, and sample documents, The Content Strategy Toolkit is a supremely practical guide you’ll turn to again and again. They’re BuzzFeed, Instagram, Hulu, Bloomberg … and the list goes on. User needs? Check. Arm yourself with this book and gain tools, techniques, and tips to bring to every project.”— Margot Bloomstein, author of Cont
carlo said Five Stars. very long and informative on content creation.. You could find all the information presented here online. You could find all the information presented here online. They're the basics to content strategy and there's already dozens of blogs out there to read on this (for free).. "Loved it." according to Tracey. This is a really cool book. It's useful for both newer content strategists who are looking for an overall roadmap of the process of a project, and also for more seasoned professionals who'd like to dip in to specific chapters for new ideas, tips, or tools. The tools that come
Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it rightMake sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You'll learn to control your content-and not have it control you. . In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a comple