The Brain Audit: Why Customers Buy (and Why They Don't)
| Author | : | |
| Rating | : | 4.79 (584 Votes) |
| Asin | : | 0473175045 |
| Format Type | : | paperback |
| Number of Pages | : | 180 Pages |
| Publish Date | : | 2015-02-09 |
| Language | : | English |
DESCRIPTION:
The Brain Audit isn't about persuasion or any mind tricks. Your customers don't want to walk away. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. How the Brain Goes Through Decision-Making: Do you often wonder what
Your current approach to marketing communication will be wrong until you read this book! At first I was skeptical about this book because there are so many marketing books around. After reading the book, however, it really blew my mind and I think very differently about marketing and running a business in general. I, like all the people who read this book, will be implementing the best I can.The best part of this book is how it logically bucks conventional wisdom and opens up a new path in a very real way. Three things that stand out are:1. How intense focus can actually broaden your market2. That objections are good things3. Why it's hard to be unique, but can be much easi. "This Book Will Change Your Approach to Marketing" according to J.R. Sedivy. The Brain Audit will change the way you view your customers and overall marketing efforts. The author, Sean D’Souza provides a great description of how your customers’ mind works and how to authentically appeal to their needs. The entire marketing process is broken down into a simple, yet effective analogy of seven luggage bags on an airport conveyor belt. The intent being that you must address each item (or pick up each bag) prior to achieving the sale (leaving the airport). Overall The Brain Audit is a lightweight, entertaining, and effective marketing book that will chang. "A good read after a long time" according to Tulip Nandu. I'm always up for reading books with the expectation that I can at least take 1% out of it. This book did surpass my expectation and gets you completely hooked on from start to finish. The nuances which you can develop your product keeping in mind the customer is amazing. There is a lot to learn and lot to ponder upon. Would have to read it at least one more time to master minding it!!!