The Art of Digital Branding
| Author | : | |
| Rating | : | 4.25 (875 Votes) |
| Asin | : | 1581154887 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2013-06-05 |
| Language | : | English |
DESCRIPTION:
A very good analysis of how to translate your brand online The Marketing Guy Who Drives Sales -r Ian Cocoran does a great job in this book describing that you must first understand what your brand stands for on all levels and then decide how to best convey those core brand values online. He reinforces my idea that creating brand awareness does not mean much unless and until you communicate what your brand stands for and how that is unique so you create strategic brand awareness. Everything counts f. This book will allow you look at your site from a sideview This is a great read, and I even did not expected, that in 2009 something new can be written about the brands & internet.What is really great, that author uses a lot of examples, and in a way, of comparing a websites, like in first approach would be totally incomparable.For example, how to compare Nabisco, Sega (those websites, by the way, are an examples of how you NO NEED build the web presence), with. Richard Fincher said Blink and Branding. The Book on the Nightstand - July 08The book falling off the nightstand this month is Blink: The Power of Thinking Without Thinking. The take-away from this text is why and how we make snap decisions, and to what degree these decisions should be trusted. I walked away with a solid understanding of the why and how, but less so on the trust and accuracy of snap decisions. Statistically you should go with
Cocoran lives in Sydney, Australia.. He has worked as a senior manager and director for multinational organizations in the home improvement, pharmaceutical, well-being, fashion, and chemical industries. Ian Cocoran has been reviewing corporate Web sites for brandchannel since its inception in 2001
Much can be learned from this book.” (Alycia de Mesa, Brand Consultant and author of Before The Brand ) . “Ian Cocoran covers the nuts and bolts, winners and losers of branding on the Internet
Step into the digital age with expert help from The Art of Digital Branding.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Author Ian Coco