Strategic Marketing Management, Custom Publication
| Author | : | |
| Rating | : | 4.25 (534 Votes) |
| Asin | : | 0979003997 |
| Format Type | : | paperback |
| Number of Pages | : | 260 Pages |
| Publish Date | : | 2015-06-20 |
| Language | : | English |
DESCRIPTION:
For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. Strategic Marketing Management (INSEAD edition) offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.
Exactly what executives and senior staff require F. St Amour Exactly what executives and senior staff require: A practical, repeatable methodology for effective, sustainable market planning and measurement. Here is a process for synchronizing all of those seemingly overly complex, costly marketing teams and tasks with the company's real objectives and strategy.This concise book is invaluable to sales and marketing staffs: In one resource, it provides the context and tools needed to formulate a