Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It
| Author | : | |
| Rating | : | 4.55 (603 Votes) |
| Asin | : | 0749460504 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2013-04-02 |
| Language | : | English |
DESCRIPTION:
Only by providing value can businesses win the battle for customer attention.. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement,' not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should be about value creation if businesses want to truly engage with their customers - to stop shouting and start a conversation. Sticky Marketing provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks "not what your marketing can do for you, but what your marketing can do for your customer." Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive
a worthwhile read And incase you are unsure about your decision to read the book after you have paid $27.95 for it, there are two pages worth of "praise for sticky marketing", quoting various CEOs and Professors of businesses and schools you have probably never heard of.Leboff provides a structured, organized argument calling for a paradigm shift within Marketing: customers have changed, commun. Jessica McKelden Cave said Interesting Concepts. As the digital age advances, and our technologies change, business owners must update their marketing plans on a regular basis. People are less and less impressed with things that "Interesting Concepts" according to Jessica McKelden Cave. As the digital age advances, and our technologies change, business owners must update their marketing plans on a regular basis. People are less and less impressed with things that 20 years ago would have sold a product in no time flat.Sticky marketing discusses product promotion in an effort to make your product stick in someone's mind. Customers required more than they used t. 0 years ago would have sold a product in no time flat.Sticky marketing discusses product promotion in an effort to make your product stick in someone's mind. Customers required more than they used t. Stuck on Sticky Marketing I found this book truly enlightening. Grant Leboff explains the underlying concepts of "Sticky Marketing" in jargon-free language that makes perfect sense to someone struggling with product promotion in the era of new media.Return on Engagement rather than Return on Investment makes the most sense when Leboff talks about old style marketing as "shouting" at the customer; while