Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
| Author | : | |
| Rating | : | 4.79 (615 Votes) |
| Asin | : | 0470457384 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2017-05-30 |
| Language | : | English |
DESCRIPTION:
Larry Weber understood this dynamic long before most commu-nications thought leaders. Porter, Bishop William Lawrence University Professor, Harvard Business School "In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel." —Ron Sargent, Chairman and CEO, Staples, Inc."Businesses no longer control their brands. Sticks and St
Earlier in his career, Weber founded Weber Shandwick, the largest public relations agency in the world. Larry Weber leads W2 Group, a next-generation ecosystem of marketing service companies that help CMOs in their new roles of content aggregators and community builders. He is also cofounder and chairman of MITX, the world's largest online advocacy organization,and the author of Marketing to the Social Web. . W2 Group companies include Racepoint Group, a global public relati
In Sticks and Stones, PR guru Larry Weber gives you the rules and tools you need to build and safeguard your company's online presence.Weber explains the important concept of online equity—the sum total of the positive impressions that your company or product makes on customers, communities, and stakeholders. Sticks and Stones shows you how to build reputation equity through online publicity, organizational moral purpose, and strong business relationships.Inside, you'll learn how to:Monitor and measure your reputationSet priorities and objectives for building and protecting your reputationEngage, involve, an
Busy Izzi said Reputation in Digital Age. In today's Wall Street Journal (8/Reputation in Digital Age In today's Wall Street Journal (8/3) page B6, the headline "For Companies, a Tweet in Time Can Avert PR Mess" says it all.Sticks and Stone talks about how to monitor the web and how to respond, keeping your reputation intact and your customers positive. Mr. Weber say. ) page B6, the headline "For Companies, a Tweet in Time Can Avert PR Mess" says it all.Sticks and Stone talks about how to monitor the web and how to respond, keeping your reputation intact and your customers positive. Mr. Weber say. Real-world examples & advice to manage your online reputation David Meerman Scott Managing your reputation used to mean one-way broadcasts of your company's messages. But social media and the online world means corporate reputations are made and broken in moments.Sticks & Stones is an excellent book for anyone looking to understand what social med. Grand Strategy with Nuts and Bolts Advice Hugh Some people write a book to become a guru. This book proves that Larry Weber is a new-media guru, and shows why. He gives strategic advice, and then tells exactly how to implement it. How do you determine what you reputation is in on the Web? What do you do in advanc