Service-Dominant Logic: Premises, Perspectives, Possibilities
| Author | : | |
| Rating | : | 4.87 (636 Votes) |
| Asin | : | 0521124328 |
| Format Type | : | paperback |
| Number of Pages | : | 248 Pages |
| Publish Date | : | 2015-12-10 |
| Language | : | English |
DESCRIPTION:
"Sit Down with a Pencil and a Paper!" according to Birud. First a disclaimer: the first co-author (Dr. Robert Lusch) was my dissertation chair, and the second co-author (Dr. Stephen Vargo) a senior colleague ahead of me in the same program, who stood out even then because of his independent thinking. I have tried to keep my review as much objective as possible, but I do not claim that I have conquered all my biases.In 200Sit Down with a Pencil and a Paper! Birud First a disclaimer: the first co-author (Dr. Robert Lusch) was my dissertation chair, and the second co-author (Dr. Stephen Vargo) a senior colleague ahead of me in the same program, who stood out even then because of his independent thinking. I have tried to keep my review as much objective as possible, but I do not claim that I have conquered all my biases.In 2004, Lusch and Vargo published an article in the Journal of Marketing. It was not just any article, as i. , Lusch and Vargo published an article in the Journal of Marketing. It was not just any article, as i. Great book that expands and clarifies S-D Logic NathanNHa I purchased the book thinking that since I read most of the S-D articles I wouldn't take much away from reading this book. As a result it sat in my office for several weeks. But when I did begin reading it, I couldn't put it down. It was that insightful!The rationale of S-D Logic provided in the published journal articles is brilliant but I have often found myself yearning for more detail- specifically, examples that would allow me to better understand how this log. Stephen Kwan said I highly recommend it.. An updated treatise of Service-Dominant Logic by its founders. It collected their school of thought about service (singular) in a volume. A must-read for those interested in research or just the study of service economy from micro to macro levels. I highly recommend it.
The base of the pyramid is a rich, living laboratory where actor-to-actor collaboration integrating scarce resources for value co-creation in complex subsistence ecosystems is rooted and practiced every day; where people are SDL Natives. Bravo!" Mary Jo Bitner, Professor and Executive Director, Center for Services Leadership, W. To start changing this, we need to understand this huge segment of society not as passive aid recipients and consumers (Goods Dominant Logic), but as innovative entrepreneurs constantly co-creating solutions to survive in their daily life (Service-Dominant Logic). Lusch and Vargo offer theory and concepts that unite the exponentially growing volume of data and research fragments from our complex modern society. Maglio, Professor of Technology Management at the University of California, Merced and Editor-in-Chief of Service Science"Service-Dominant Logic
Professor Lusch's research focuses on marketing strategy and theory with a major focus on the service-dominant logic of marketing. Lusch is the James and Pamela Muzzy Chair in Entrepreneurship at the Eller College of Management, University of Arizona. He is past editor of the Journal of Marketing and Chairperson of the American Mar
Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic", describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. In 2004, Robert F. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. Lusch