Revolution in a Bottle: How TerraCycle Is Redefining Green Business
| Author | : | |
| Rating | : | 4.66 (541 Votes) |
| Asin | : | B002HREKNM |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2017-05-17 |
| Language | : | English |
DESCRIPTION:
I’m glad I did.”—Ben Cohen, cofounder, Ben & Jerry’s Ice Cream . “TerraCycle is doing more than selling good green products; it is changing how manufacturers, retailers, and consumers treat their waste. Read this book
"Five Stars" according to Ijhal. Great ideas on creating a business with a vision. Thomas H. Pyle said "More Like A Tree, Less Like A Fire". Not since John A. Roebling made steel cables for the Brooklyn Bridge has Trenton, NJ fulfilled its motto: "Trenton Makes, The World Takes" That is, until now.Enter Tom Szaky and his recently formed, rocking fantastic eco-products company, TerraCycle, charmingly chronicled in "Revolution In A Bottle--How TerraCycle Is Redefining Green Business." In ""More Like A Tree, Less Like A Fire"" according to Thomas H. Pyle. Not since John A. Roebling made steel cables for the Brooklyn Bridge has Trenton, NJ fulfilled its motto: "Trenton Makes, The World Takes" That is, until now.Enter Tom Szaky and his recently formed, rocking fantastic eco-products company, TerraCycle, charmingly chronicled in "Revolution In A Bottle--How TerraCycle Is Redefining Green Business." In 2002 as a drop-out from Princeton Szaky formed TerraCycle to make. 00""More Like A Tree, Less Like A Fire"" according to Thomas H. Pyle. Not since John A. Roebling made steel cables for the Brooklyn Bridge has Trenton, NJ fulfilled its motto: "Trenton Makes, The World Takes" That is, until now.Enter Tom Szaky and his recently formed, rocking fantastic eco-products company, TerraCycle, charmingly chronicled in "Revolution In A Bottle--How TerraCycle Is Redefining Green Business." In 2002 as a drop-out from Princeton Szaky formed TerraCycle to make. as a drop-out from Princeton Szaky formed TerraCycle to make. Hype in a bottle? This was an interesting book and in many ways Mr. Szaky's mission is an inspiring one. That said, the book itself is light on content and heavy on irrelevant details. I think it would be enough if we all agreed that Tom Szaky is a really cool cat and then that was the end of it, freeing him up to deal with the real issues that are at stake here. Instead, be prepared to have your nose rubbed in it for the duratio
calls “The coolest little startup in America.” While a freshman at Princeton, Tom Szaky co-founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Their big insight was finding value in things that others throw away, from the triggers on spray-bottles to misprinted cardboard boxes. In the spirit of TerraCycle, this book will be printed on 100% recycled materials.. Now they’re also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams. It’s a thrilling entrepreneurial success story—and it’s just the beginning of what makes Revolution in a Bottle fascinating. Of course, eco-capitalism isn’t a new idea, and many companies brag about being environmentally-friendly. He shows how the first two goals can (surprisingly) help the third. Szaky and his colleagues figured out how to sell a useful, organic, safe product without charging a premium for it. Szaky argues for a new approach to business, an “eco-capitalism” based on a “triple bottom line.” Every business, he says, should aspire to be good for people, good for the environment, an
TerraCycle, based in Trenton, New Jersey, now has annual sales of $8 million, sustained five-year growth of over 200% per year, and has been featured by hundreds of media outlets. in 2001 to attend Princeton University, but left a year later to focus on his startup. Born in Budapest and raised in Toronto, Szaky moved to the U.S. Tom Szaky, 26, is co-fou