Professional Selling: A Trust-Based Approach
| Author | : | |
| Rating | : | 4.66 (513 Votes) |
| Asin | : | 032453809X |
| Format Type | : | paperback |
| Number of Pages | : | 464 Pages |
| Publish Date | : | 2016-05-21 |
| Language | : | English |
DESCRIPTION:
Tom is a recipient of the Marketing Educator of the Year award given by Sales and Marketing Executives International (SMEI). (Ph.D., University of Memphis), is the Mike and Patti Davidson Distinguished Marketing Professor at the University of Central Missouri. Dr. Tom's primary research is in personal selling and sales management. . Bef
A final module summary is geared to the learning objectives at the beginning of each chapter. Chapter opening vignettes illustrate many of the significant ideas to be covered in the upcoming module. If you understand professional selling terms, develop selling knowledge, and build professional sales skills, you will be prepared to make successful, professional selling decisions.. Key words, highlighted in bold, are used to illustrate key concepts and definitions. "Objectives" highlight the basic material you will want to learn. PROFESSIONAL SELLING: A TRUST BASED-APPROACH, 4e is written specifically for you the student. The text is arranged into ten modules, which blend research results with up-to-date professional selling practice in a format designed to stimulate learning. It strives to provide comprehensive coverage of sales tools and tactics in a way that you will find interesting, readable, and enjoyable. These vignettes use real-world examples to illustrate the diversity and complexity of professional selling
An essential This is a text book for one of my classes. It is one of the better text books I am reading. It has useful information that I will use when I get my degree.. Worthy for the beginning marketing / business student James M. Great book, excellent examples. Definitely was a good foundation for me to build upon.. Kay said Book in great condition. Pages have perforated edges so they come. Book in great condition. Pages have perforated edges so they come out easy so be careful. Also book is in black and white, so some images and charts are dark grey. But The book served its purpose and was a GREAT price. Cant complain!
In April 2002, he received a Leavey Award. Dr. His research is published in many journals including the Journal of Marketing, Journal of Marketing Research, Decision Sciences, and Journal of the Academy of Marketing Science. (Ph.D., University of Memphis), is the Mike and Patti Davidson Distinguished Marketing Professor at the University of Central Missouri. (Buddy) LaForge is the Brown-Forman Professor of Marketing at the University of Louisville. Williams (Ph.D., Oklahoma State University) is professor of marketing and director of the Academy of Customer Excellence and Sales at Oklahoma City University. Schwepker's articles have been published in the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF PUBLIC POLICY AND MARKETING, JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT, JOURNAL OF SERVICE RESEARCH, and JOURNAL OF BUSINESS ETHICS, am