Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)
| Author | : | |
| Rating | : | 4.64 (702 Votes) |
| Asin | : | 1423903196 |
| Format Type | : | paperback |
| Number of Pages | : | 480 Pages |
| Publish Date | : | 2017-02-03 |
| Language | : | English |
DESCRIPTION:
Outdated I bought this as required text for a 300 level internet marketing course. The book is only three years old but the info is probably Outdated EV I bought this as required text for a 300 level internet marketing course. The book is only three years old but the info is probably 4-5 years old. That is a long time in the world of digital marketing and much has changed. I find it irritating that I am forced to memorize and regurgitate outdated information related to Web 2.0, social media and mashups.. -5 years old. That is a long time in the world of digital marketing and much has changed. I find it irritating that I am forced to memorize and regurgitate outdated information related to Web 2.0, social media and mashups.. Great Book for Marketing Class Easy read and great insights in to marketing on the internet. Book was used for a class. Chapter questions helped prepare for quizzes.. Review! It's a textbook. As far as textbooks go, this one is not so bad, but it's not like I'm reading it for fun.
You can follow him on Twitter at twitter/jaymiletsky. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky and getperspectives. . His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Miletsky is a featured speaker for numerous companies and s
You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development
Capturing And Keeping And Audience. 2. Planning And Developing The Site. 6. Programs And Languages. Blogging. Web-Based Video. 3. Driving Traffic: Marketing Strategies. E-Commerce Sites. 10. 5. 8. 9. 4. 12. Social Media And Social Networking Sites. Understanding The Brand. 11. Wikis, Rss, Mash-Ups And Virtual Worlds. 13. 7. . An Overview Of The Web. Traffic Analysis And Measuring For Success. Types Of Web Sites. 1