Microeconomics for MBAs: The Economic Way of Thinking for Managers
| Author | : | |
| Rating | : | 4.78 (877 Votes) |
| Asin | : | 0521859816 |
| Format Type | : | paperback |
| Number of Pages | : | 716 Pages |
| Publish Date | : | 2016-02-02 |
| Language | : | English |
DESCRIPTION:
The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. This is the first textbook in microeconomics written exclusively for MBA students. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument as well as acting as a revision aid
McKenzie is the Gerken Professor of Enterprise and Society in the Paul Merage School of Business, University of California, Irvine.Dwight R. Richard B. . Lee is the Ramsey Professor of Economics and Free Enterprise in the Terry College of Business, University of Georgia
Clark, Probasco Chair, The University Of Tennessee/Chattanooga"The most difficult thing in teaching microeconomics for MBAs is to focus on the consistent application of economic principles to real world management problems McKenzie and Lee's emphasis on getting the incentives right within firms emphasizes that what economics has to offer students is principles, rather than answers, because the principles need to be combined with particular facts and judgments, which is the essence of management. They offer far more coverage on public policy than the traditional managerial economics text and solid explanations of the actual human behavior 'behind the curves'. This is a 'must see
In-depth coverage of the subject matter. W. White As an MBA student learning Economics, I found Dr. McKenzie's textbook and video modules to be an outstanding way to learn. The videos allowed me to conveniently review, pause, rewind and re-review specific points. The textbook was also very useful, and complemented the video modules well by providing in-depth coverage of the subject matter.I'd recommend the course material to any MBA studying economics.. "Exceptional and recommended" according to E. Lew. Professor McKenzie's book and lecture turned over a new leaf. His book is effective because he talks about scenarios (economical or non-economical) that the MBA reader can relate to. Who would have thought that microeconomics can be applied to the hiring process of a professor from 6 mile South Carolina to work at La Jolla, CA???? Anyhow, Professor McKenzie's course and text is exceptional and I recommend it to any economics e. A. Garcia said I got an A thanks to this book. Best micro book I have read. Clear, concise, no mumbo jumbo and straight to the point. PERFECT BOOK for MBA students. The author doesn't waste time explaining how theories were designed, he simply tells you how to use them in business. This is not a book for economics students, but for business people or business students. Sometimes after my MBA micro class I'd be confused about some of the ideas our professor just taught, so