Marketing Research
| Author | : | |
| Rating | : | 4.25 (535 Votes) |
| Asin | : | 0471455199 |
| Format Type | : | paperback |
| Number of Pages | : | 704 Pages |
| Publish Date | : | 2016-07-24 |
| Language | : | English |
DESCRIPTION:
Integrated, real world SPSS exercises to give students hands-on experience. Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. A "real world " view of marketing research that comes from authors with over 40 years of marke
From the Back CoverA MARKETING RESEARCH BOOK THAT STANDS OUT IN A CROWD!Like a red umbrella in a sea of blue, McDaniel and Gates stands out from all the other market research texts!Why?It’s written by a full time marketing researcher and the founder of the University of Texas at Arlington’s MS in Marketing Research program—two people completely wired to the research industry!
"Good text book!" according to Donald Hsu. For anyone who wishes to do marketing research and gets a good foundation, this is the book for you. It is appropriate for any undergraduate or graduate marketing research course. For the former, one does not have to cover SPSS in details. For the latter, SPSS is needed for data analysis and interpretations. The book came with a copy of the SPSS version 16.0 for MS Windows Vista, that students can u. Priscilla said NEVER CAME. I ordered this for school and was counting on it but it never came. seriously?!?!?! they eventually refunded me, but that really doesn't make a difference