Marketing in the Soul Age: Building Lifestyle Worlds
| Author | : | |
| Rating | : | 4.12 (957 Votes) |
| Asin | : | 1929027044 |
| Format Type | : | paperback |
| Number of Pages | : | 222 Pages |
| Publish Date | : | 2017-05-04 |
| Language | : | English |
DESCRIPTION:
"Solid insights for Lifestyles Marketplace" according to Alex Lazaro. As our company prepares to move beyond just offering products and services towards offering "experiences and transformation", Marketing in The Soul Age, by Harvey Hartman, has been vary valuable to us. Its practical and sound insights have proven valuable as we develop strategies to reach consumers in the new and often difficult Lifestyles Marketplace. We highly recommend this bo
Kahn, CEO, Small Planet Foods & Vice President, General Mills"Marketing In the Soul Age supports actionable, consumer-focused results anchored in this reality." -- Carlos M. "Hartman creates a vivid and compelling profile of the new lifestyle consumer. Required reading at Small Planet Foods." -- Eugene B. de Cespedes, CEO, Pharmed Group"Marketing in the Soul Age provides an in-depth understanding of consumers from a lifestyle perspective." -- John Mackey, Chairman & CEO, Whole Foods Market
Marketing in the Soul Age: Building Lifestyle Worlds analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace.
Hartman currently consults on a wide range of topics concerning American cultural change and how consumer activities impact daily business products and services for a wide range of sectors, including retail channels, the natural products marketplace, the alternative health and mainstream health care market, food and beverage industries and the pharmaceutical and personal care sectors. He has co-authore