Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value
| Author | : | |
| Rating | : | 4.60 (789 Votes) |
| Asin | : | 1107401526 |
| Format Type | : | paperback |
| Number of Pages | : | 342 Pages |
| Publish Date | : | 2013-09-04 |
| Language | : | English |
DESCRIPTION:
Almost all large corporations now run some form of corporate responsibility program. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.. The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to
C. B. . Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at the European School of Management and Technology, Berlin, Germany.Sankar Sen is Professor of Marketing at the Zicklin School of Business, Baruch College, a senior college of the City University of New York.Daniel Korschun is an Assistant Profes
The 10 years of work paid off and hopefully many will read it, as critical mass is still needed. Robertson, Dean, The Wharton School, University of Pennsylvania . The rise of corporate responsibility - and the attendant notion that businesses can do well while also doing good - is certainly a promising trend. Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value offers a much-needed road map that will not only help executives succeed in their CR efforts, but will pay dividends for the global community as well." - Thomas S. Jain, Dean, INSEAD"This important book offers crucial new insight into a topic that, fortunately, has gained enormous traction in the corporate world. To extract maximum CR value, the authors show why it's critical to understand who really cares about such efforts, as well as when and why they care. The aim is to serve both company and society, maximizing value a
The role of psychology in corporate responsibility success js Much of the debate about corporate responsibility has to do with whether and how the movement can simultaneously create sustained value for businesses, society, and the environment. This book puts forth the idea that answering these questions requires a deep understanding of the psychological processes through which key stakeholders (especially customers and employees) derive personal value from corporate responsibility inputs. The authors are well qualified to make the case, having conducted numerous studies in this domain.While most books talk about the importance of . "Practical Analysis of CSR" according to vanessav. Leveraging Corporate ResponsibilityAs a graduate student in communications this book provides a clear and concise analysis to understanding corporate responsibility. Where other books on the topic fall short, Leveraging Corporate Responsibility fills in the gaps with both a practical and theoretical framework. It highlights key ideas that all communication practitioners need to keep in mind, communications must evolve in the same way that the field is evolving. It's an essential read that delineates the importance of strategic CSR so that companies can leverage their go. Amazon Customer said A Really Helpful Book. Not only am I very impressed by the practicality and real value of the models, concepts, and paradigms in this book, but I am mentoring a group that is working on helping a major bank move toward strategic CSR. The team has found this book to be their most valuable resource for generating real, actionable steps to get the client to move toward CSR that will have a positive impact on their shareholder value.It is clear that the authors have been able to combine academic rigour with practical application. This combination in the CSR space is very rare.