Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom
| Author | : | |
| Rating | : | 4.27 (503 Votes) |
| Asin | : | 1937504514 |
| Format Type | : | paperback |
| Number of Pages | : | 294 Pages |
| Publish Date | : | 2016-07-05 |
| Language | : | English |
DESCRIPTION:
Prior to joining the Meredith Corporation, she was the Director of Business Development for The Ad Age Group, where she was responsible for developing Hispanic business for its leading titles. Hispanic market. "From the Hardcover edition." . About the Author Chiqui Cartagena, Managing Director of Multicultural Communications at Meredith Integrated Marketing, is a media pioneer with twenty years of experience developing, contributing to, and launching some of America's most successful Spanish-language products, including" "TV Guide en Espanol and many others. She has also worked as a consultant to Fortune 500 companies who want to get into the U.S. She lives in New York. Visit her website at latinoboom. In 1996 she was part of the team that developed and launched the Spanish version of People magazine. In 1998 Cartagena left Time Inc. to become executive editor of the Spanish-language version of TV Guide. People en Esp
Christopher said Essential Reading for Understanding the Hispanic Market and "New American Reality". Latino Boom II - helps us think critically & sharpen our approach to the Latino opportunity and offers a wealth of expertise, inspired writing & the most current overview of industry facts & insights (size of the prize, growth rates, key markets, media landscape, Hispanic identity, Hispanic Millenials) into the diverse and complex U.S. Latino community.As a Multicultural marketer, it is refreshing to read Cartagena's work. Cartage. Should Be Required Reading for Anyone Looking to Connect With U.S. Hispanics sullivan Latino Boom II should be required reading for any marketer, political strategist or communications pro looking to crack the code and engage with the all important U.S. Hispanic consumer. In the interest of full disclosure,the author is employed by Univision, which is a client of ours. Nonetheless, Chiqui Cartagena does a terrific job explaining why U.S. Hispanics are "a marketer's dream come true" (young, tech savvy, loyal to the . "An Excellent overview on Hispanic Media & Marketing" according to DanPMurphy. Latino Boom II is a great, concise resource on the Hispanic market and specifically Media & Marketing. Chiqui has the benefit of being Hispanic (blend of Puerto Rican and Spanish blood) and this heritage ensures the reader gets a clean read on Hispanics. (For the record, due to Spanish-language, Hispanic Research is more expensive to conduct. Much of the research conducted will frequently omit this part of the population. So knowi
Latino Boom II helps marketers understand the impact the Hispanic community is already having in the United States and shows them how to capitalize on their Hispanic opportunity in order to get a fair share of Hispanic buying power which is expected to exceed $1.3 Trillion by 2014.. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer, pronto! This Hispanic marketing book is concisely written and full of data about the growing Latino community. Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation in the United States. In fact, leaders in Hispanic marketing are calling Latino Boom II "the essential guide to marketing to Hispanics in the United States." Beyond the mind-boggling numbers, this book gives readers insights on how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices -- including a roadmap to Total Market Strategy -- and invaluable information on the importance of Hispanic culture in America, Lat
Visit her website at latinoboom. "From the Hardcover edition." . She lives in New York. Prior to joining the Meredith Corporation, she was the Director of Business Development for The Ad Age Group, where she was responsible for developing Hispanic business for its leading titles. to become executive editor of the Spanish-language version of TV Guide. Chiqui Cartagena, Managing Dir