International Marketing Management
Author | : | |
Rating | : | 4.39 (975 Votes) |
Asin | : | 053885281X |
Format Type | : | paperback |
Number of Pages | : | 816 Pages |
Publish Date | : | 2016-04-01 |
Language | : | English |
DESCRIPTION:
A Customer said Dr. Jain's work is clearly the topic's best.. In his International Marketing Management text, Professor Jain draws from several excellent case studies, and in combination with his profuse knowledge of the workings and intricacies of` foreign markets, the text proves itself worthy of tremendous praise. Several noteworthy institutions in the United States and abroad utilize his material. To order his brand new 6th Edition (1998), call Digital Publishing Company LLC at (860) Dr. Jain's work is clearly the topic's best. A Customer In his International Marketing Management text, Professor Jain draws from several excellent case studies, and in combination with his profuse knowledge of the workings and intricacies of` foreign markets, the text proves itself worthy of tremendous praise. Several noteworthy institutions in the United States and abroad utilize his material. To order his brand new 6th Edition (1998), call Digital Publishing Company LLC at (860) 429-9195.. "Dr. Jain's work is clearly the topic's best." according to A Customer. In his International Marketing Management text, Professor Jain draws from several excellent case studies, and in combination with his profuse knowledge of the workings and intricacies of` foreign markets, the text proves itself worthy of tremendous praise. Several noteworthy institutions in the United States and abroad utilize his material. To order his brand new 6th Edition (1998), call Digital Publishing Company LLC at (860) Dr. Jain's work is clearly the topic's best. A Customer In his International Marketing Management text, Professor Jain draws from several excellent case studies, and in combination with his profuse knowledge of the workings and intricacies of` foreign markets, the text proves itself worthy of tremendous praise. Several noteworthy institutions in the United States and abroad utilize his material. To order his brand new 6th Edition (1998), call Digital Publishing Company LLC at (860) 429-9195.. 29-9195.. 9-9195.
Jain thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control.. Noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world. This comprehensive, up-to-date introduction to international marketing accurately portrays today's field with clarity and complete coverage, based on economic theory and practice
Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Jain received his Masters of Business Administration and Ph.D. . Subhash Jain is Professor of Marketing in the School of Busin
Jain received his Masters of Business Administration and Ph.D. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. He specializes in Global Marketing and Market Planning and Strategy. About the Author Dr. Currently Dr. Dr. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science. Dr. . Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity