How to Develop and Manage Successful Distributor Channels in World Markets
| Author | : | |
| Rating | : | 4.67 (967 Votes) |
| Asin | : | 0814403069 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2015-06-05 |
| Language | : | English |
DESCRIPTION:
Too thin in content to be useful One of the few books that I found so far dealing with the exciting world of exporting products through distributors. Rather superficial in cultural content, overly detailed and unrealistically specific in calculating costs and margin-structures. Not really worth the rather high price.. Amazon Customer said Good Marketing. This book increased my knowledge and understanding about marketing and the marketing process. This book can help you and other marketing minded people too.
A good independent distributor is a valuable asset, positively affecting cash-flow by granting access to world markets that would otherwise be off-limits. This guide help businesses and organizations globally expand their sale channels by showing how to: identify world markets and the distributors serving them; evaluate channel profitability; interview distributors and select the right one; develop a marketing strategy to fit their own particular business; gain and maintain the loyalty of selected distributors. This guide shows how to select and manage a distribut