Festival and Special Event Management
| Author | : | |
| Rating | : | 4.98 (888 Votes) |
| Asin | : | 1742164617 |
| Format Type | : | paperback |
| Number of Pages | : | 606 Pages |
| Publish Date | : | 2015-01-09 |
| Language | : | English |
DESCRIPTION:
Five Stars dvorah great quality, price & shipping!. Comprehensive and up-to-date Although this book refers only to Australian festivals and events, it's loaded with management lessons, concepts and strategies that are universal. This is the best book I've been able to find on a subject that is scarcely written about (referring to large festivals). Thank you Johnny Allen, William O'Toole, Ian Mcdonnel and Robert Harris for sharing your knowledge.Jason BoschDirector of ArgusFest. Awsome This book gives a comprehensive overview of the theory and procedure associated with all types of event. What makes it so awsome is the case studies at the end of each chapter.
From the Back CoverFestival & Special Event Management continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional ‘tools’, and considers the globalisation and subsequent internationalisation of event management. Festival & Special Event Management offers a current and relevant text for study and professional reference.FeaturesEnd-of-chapter case studies profle staged events to illustrate various concepts as presented in the text.. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking ma
The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. This offers students a current, relevant textbook for their study and professional reference.. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field