Exploring Marketing Research
| Author | : | |
| Rating | : | 4.51 (993 Votes) |
| Asin | : | 0324320884 |
| Format Type | : | paperback |
| Number of Pages | : | 698 Pages |
| Publish Date | : | 2013-08-19 |
| Language | : | English |
DESCRIPTION:
"Very fast shipping!" according to J. Agudelo. I am very satisfied with my book. Very good condition, and the customer service provided by the seller was great. She answered all my e-mails promptly, and the shipping was fast.Thanks!. Five Stars This is a great comprehensive book with digestible language. It was definitely designed nicely too!. MrUtah said verbose. I used this book for an MBA market research class. Its wordy. I spent alot of time reading and then asking myself what was the author's point. The book doesn't provide enough focus for a one semester graduate class. I was left to figure the salient points on my own. If your a student, buy a used book. If your an instructor, please choose a different text for your classes.
Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom. Berkman Distinguished Service Award. in business administration with a concentration in marketing from the University of Colorado. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF B
"An excellent text for first-time marketing research instructors who need a solid foundation for developing a new course prep."