Expand Your Brand: How to Supersize Any Brand Anywhere in the World
| Author | : | |
| Rating | : | 4.70 (623 Votes) |
| Asin | : | 0977551989 |
| Format Type | : | paperback |
| Number of Pages | : | 128 Pages |
| Publish Date | : | 2015-11-18 |
| Language | : | English |
DESCRIPTION:
"Good for global brands looking to expand" according to Lisa Ahlstedt. The title of this book "Expand Your Brand" made me think that the principles it discussed would be useful and transferrable to any company. While some of the points listed in the book are general enough to do that ("See employees as individuals" and "Never take unnecessary risks," for example), the majority of the book deals with expanding a business into foreign countries. The author worked for 2Good for global brands looking to expand The title of this book "Expand Your Brand" made me think that the principles it discussed would be useful and transferrable to any company. While some of the points listed in the book are general enough to do that ("See employees as individuals" and "Never take unnecessary risks," for example), the majority of the book deals with expanding a business into foreign countries. The author worked for 23 years at McDonald's, and the most of this book deals with his exp. years at McDonald's, and the most of this book deals with his exp. Tips For Super-sizing Your Brand Description: Expand Your Brand- How to Supersize Any Brand Anywhere in the World by Merrill Pereyra is a businessperson's guide to the strategies used by top company brands, such as McDonald's and Coca Cola, to build and market a successful and confident business or brand. In it's 23 short and easy to read chapters it describes how manage your business, employees, marketing, finances, and overall productivity without stressing over all the details.Review: After r. "Cheeseburgers in Paradise" according to Jason Kirkfield. This was a quick read, at just over a hundred pages.My dislike for fast food was offset in this case by my own longstanding interest in the Asia Pacific region. I spent months traveling around the Pacific Rim when I was younger as part of an international business program, speaking to leaders and joint venture entrepreneurs like Merrill.This book is on the whole a somewhat breezy retelling of the author's rise to the top of McDonald's Greater Asia empire. The end
It was time for a change-it was time to do what he does best: motivate, educate, inspire, and help individuals and companies realize their brand potential and expand. . Fast-forward twenty-three years to 1987: McDonald's adds salads to their menu and Merrill Pereyra to their list of literally thousands of employees. When he was first opening his eyes, McDonald's were opening their 500th store in Toledo, Ohio. About the Author Merrill Pereyra was born in Mumbai, India, on the September 23, 1963. Fast-forward again to 2001: McDonald's introduces the Big and Tasty Burger and also gave Merrill Pereyra the President's Award for the country's highest achiever and performer. In 2010, with an impeccable and impressive track record in executive management for McDonald's Greater Asia, the dynamic McDonald's and Pereyr
Fast-forward twenty-three years to 1987: McDonald's adds salads to their menu and Merrill Pereyra to their list of literally thousands of employees. When he was first opening his eyes, McDonald's were opening their 500th store in Toledo, Ohio. In 2010, with an impeccable and impressive track record in executive management for McDonald's Greater Asia, the dynamic McDonald's and Pereyra collaboration came to a close. Fast-forward again
If you are contemplating setting up a franchise business, then this is an absolute must-read. Do you have a business that is working and you are thinking about branching out? Perhaps you are thinking about opening a second operation or expanding interstate or overseas? Perhaps you are smart enough to know that following in successful people's footsteps will save you enormous amounts of time and money. Expand Your Brand offers invaluable knowledge and strategies to grow any business confidently and successfully. In twenty-three bite-size chunks you will learn how to supersize your business and your bank balance.. Expand Your Brand is an Australian first, written by Merrill Pereyra, who spent twenty-three years with McDonald's, one of the most successful and iconic brands on the planet. This b