Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR in Practice)
| Author | : | |
| Rating | : | 4.89 (981 Votes) |
| Asin | : | 0749471395 |
| Format Type | : | paperback |
| Number of Pages | : | 328 Pages |
| Publish Date | : | 2015-10-28 |
| Language | : | English |
DESCRIPTION:
Balancing coverage of key theory and models with essential practical guidance, tools, and a wide variety of case studies from around the world, this is an ideal handbook for students and practitioners.. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers.Event Planning and Management introduces the events industry as an exciting, innovative, and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. According to the U.S. From initial planning, choosing a location, and creating a program, the book goes through the process of building and working with a team, dealing with stakeholders and sponsors, promoting an event, essential financial and procurement consideration
"An insightful and helpful book that demystifies the complicated and technical world of events in an easily accessible way, which will enable PR and event practitioners to successfully achieve in this high-pace, competitive sector."
So-so Autamme_dot_com Here is a concise, “get started” practical handbook that aims to offer guidance to those who may need to plan and host events.The reader, who is probably working within public relations, event management or a related area, is promised a quick guide to the world of events and event planning before going deep into subjects such as location selection, content, logistics, budgeting, procurement and evaluation.It is a bit of a mixed bag, as it mixes up theo. gives a good overview Melissa As an event planner, I understand the complexity comprised within this industry. The interests of the client are always changing. Innovative ideas are always updating methods of approach. Regulations are always keeping us on alert. Keeping informed and knowledgeable is essential in event planning and having access to such information as contained in this book is rewarding. As an experienced planner or a novice I believe reviewing materials provides information for