Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides)
| Author | : | |
| Rating | : | 4.41 (996 Votes) |
| Asin | : | 0753509938 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2017-05-03 |
| Language | : | English |
DESCRIPTION:
It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales." . "'I commend this publication to business people working wth SME's, as one which could have far reaching effects
Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies.. Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives
"Do Something Different" according to S Clint. Wow, what a book - having just woken up to the limitless possibilities that I possess but that's another story - I had been searching around for reading material and ideas when I came across this book.It was not until I got the book that I realised it was aimed at marketing people and marketing ideas - this was not want I wanted but I am very glad I re. L.P. Ferrante said Fun Reading But Serious Advice. The best inspiration is proven success, and that's what the case studies in "Do Something Different" provide. The idea of cherry-picking marketing examples from small, medium and large enterprises shows that what works for the goose does so for the gander, without resorting to cliches such as that, i.e. you don't need to be a big guy to apply these met. "Its always time to do something different" according to Glenn Wharton. I own my own accounting and tax prep business. Most of the businesses in my industry are just about the same. We advertise the same, and we almost use the same language in our advertisement. I was looking for some ideas to set my business apart for my competition. This book provided some excellent ideas. It is written in a clear and organized manner.As