Customer Analytics For Dummies
| Author | : | |
| Rating | : | 4.81 (737 Votes) |
| Asin | : | 1118937597 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2016-05-10 |
| Language | : | English |
DESCRIPTION:
This easy-to-read guide provides everything you need to know to stay on track, from interpreting customer data and testing to understanding usability metrics and enhancing brand awareness. Dive in, and connect with your customers like never before!Segmenting customers — apply segmenting to your customer base with a complete breakdown of the process and the advantages you’ll gain through segmentingThe customer journey — explore the entire customer journey by applying usability metrics, customer satisfaction and benchmarking studies, customer awareness measures, post-purchase analytics, and moreTesting, testing, testing — find out what to measure, how to measure, ways to interpret data, and how to use A/B testing and purchasing testing to gain valuable insightLet’s get real — apply real-world customer analytics examples from top companies to your own endeavorsWhat&rs
He writes a weekly column at measuringu and has been an invited speaker at Fortune 500 companies, industry conferences, and as an expert witness.. Jeff Sauro is a Six-Sigma trained statistical analyst and pioneer in quantifying the customer experience
"Customer Analytics for smart, busy business people" according to Z. Exley. I've read a lot about predicting with analytics but find many of the introductory books just assume you already know so much. It provides a good foundation in correlations and making comparisons, which are essential tools for making decisions with analytics. I help companies implement better testing strategies to improve their conversion rates. Like in his earlier book, Jeff is able to both explain the technical aspects of A/B testing without it bein. brian ashbaugh said Super Promoter!. I'm a huge promoter of Jeff Sauros work and contributions to the UX research community. Highly recommend this and all the other books written by Jeff.Hoping Jeff's next book will focus more on predictive analytics!. Four Stars Great
You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. The easy way to grasp customer analyticsEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.Customer Analytics For Dummies gets you up to speed on what you should be testing. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.Shows you what to measure, how to measure, and ways to interpret the dataProvides real-world customer analytics examples from companies such as Wikipedia, PayPal, and WalmartExp