CRM Fundamentals
| Author | : | |
| Rating | : | 4.59 (937 Votes) |
| Asin | : | 143023590X |
| Format Type | : | paperback |
| Number of Pages | : | 248 Pages |
| Publish Date | : | 2014-03-17 |
| Language | : | English |
DESCRIPTION:
Previously, he was a CRM consultant at Equarius (now EMC), helping clients around the country implement CRM software solutions. Scott Kostojohn acts as sales director and CRM architect for Madrona Solutions Group, a leading Seattle-based customer relations management consulting firm. Prior to joining Madrona, Scott worked for Microsoft in a variety of roles, including product strategy with the Microsoft Dynamics CRM product development team. . Scott leverages his significant e
Scott holds a bachelor of science degree in mechanical engineering from Cornell University. Prior to joining Madrona, Scott worked for Microsoft in a variety of roles, including product strategy with the Microsoft Dynamics CRM product development team. . Previously, he was a CRM consultant at Equarius (now EMC), helping clients around the country implement CRM software solutions. Scott leverages his significant experience with various CRM platforms to support Madrona s clients during complex implementations. About the Author Scott Kos
Wrong headline The book concerns itself discussing the stakeholders and their roles in implementing CRM. If you want to get a feeling of CRM concepts and basic workflow this is not the book to read.I would have named it as Preparing to opt CRM, or Moving to CRM.P.S. Just to clarify, when it says "it provides an. Does help understand integration of CRM software as well as get a better conceptual understanding of what CRM is Amazon Customer Needed it for a class. Does help understand integration of CRM software as well as get a better conceptual understanding of what CRM is.. Good CRM Book necessary for every manager Ariel Quesada Wonderful book to understand and make real a CRM for a organization. It is good to have a general book of CRM concepts, not technology-specific and absolutely well written focused on giving real tools to the reader.
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfullyincluding identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.