Conducting a Successful Annual Giving Program
| Author | : | |
| Rating | : | 4.35 (941 Votes) |
| Asin | : | 078795649X |
| Format Type | : | paperback |
| Number of Pages | : | 512 Pages |
| Publish Date | : | 2016-05-11 |
| Language | : | English |
DESCRIPTION:
Great, practical approach to annual giving yt whiye This text, paired with Brinkerhoff's Nonprofit Stewardship: A Better Way to Lead Your Mission -Based Operation give a well rounded approach to annual giving and the ideas why good practices are useful.. Where are the analytics? S. W. Lambert Does not adequately cover analytics, data mining, and real-life issues such as renewals (LYBUNTS, SYBUNTS, TYBUNTS).. love it thanks the book has helped me with my course work it has a lot of great notes in it so thank you.
It begins a new millennium with a fresh, comprehensive approach." --Tim Seiler, director, The Fund Raising School, Indiana University Center on Philanthropy . "Conducting a Successful Annual Giving Program gives modern definition and direction to the most traditional and oldest form of fundraising-the annual fund
Madvig is the former director of special gifts and annual giving programs and now serves as executive director, development administration and services at the Indiana University Foundation. Lindauer is executive director of special gifts and annual giving programs at the Indiana University Foundation. Kent Dove, one of America's most successful and respected fundraisers, is Senior Adviser and Executive Director,
Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan. Dove has joined Carolyn P. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the annual giving program. View an example of a teaching tool available in this title: Course Syllabus.. Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Conducting a Successful Annual Giving Program, the third volu