CIM Handbook of Export Marketing (Chartered Institute of Marketing (Paperback))
| Author | : | |
| Rating | : | 4.59 (923 Votes) |
| Asin | : | 0750643463 |
| Format Type | : | paperback |
| Number of Pages | : | 601 Pages |
| Publish Date | : | 2014-12-11 |
| Language | : | English |
DESCRIPTION:
Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas. The CIM Handbook of Export Marketing is a substantial practical guide to the problems faced by those in the field of international marketing. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities.The 'CIM Handbook of Export Marketing' offers: * logical and practical explanation of export market management stages * case studies * bullet point lists * checklists at chapter ends Endorsed by the
Target market - author's comment Chris Noonan The text is aimed at practising international marketers, although also of benefit to students of more advanced or specialised international marketing programmes. The material is developed from years of line management and international marketing consultancy, including with many blue chip multinational corporations, across many global markets. Much of the material has been used, honed and customised, on many in-company team development programmes run by the author.. Hands on export marketing The author clearly is a hands on international marketer, sharing his experience across many markets and aspects of international marketing. Whilst is is of good use for students of international marketing, particularly those of CIM and Institute of Export professional exams, I think it is particularly relevant for practisng marketers.
Noonan is an International Management Consultant and Accredited Trainer of the Institute of Export.Campbell is Director-General of The Institute of Export.
'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'From the foreword by Ian Campbell, Director-General of the Institute of Export