American Entrepreneur: The Fascinating Stories of the People Who Defined Business in the United States
| Author | : | |
| Rating | : | 4.37 (967 Votes) |
| Asin | : | 0814414117 |
| Format Type | : | paperback |
| Number of Pages | : | 544 Pages |
| Publish Date | : | 2013-11-15 |
| Language | : | English |
DESCRIPTION:
"…provides readers with fresh insight into the past and a hopeful vision of the future." --ForeWord Magazine
Ever since the first colonists landed in "The New World," Americans have forged ahead in their quest to make good on the promises of capitalism and independence. Morganthe rise of the consumer marketplace led by Asa Candler, W. Weaving together vivid narrative with economic analysis, American Entrepreneur recounts fascinating successes and failures, including: how Eli Whitney changed the shape of the American business landscapethe impact of the Civil War on the economy and the subsequent dominance of Andrew Carnegie and J. This is the epic story of America's entrepreneurs and the economy they created.. P. This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen. It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. Pennyand Warren Buffett's, Michael Milken's, and even Martha Stewart's experience in the "New Economy" of the 1990s and into today. K. Kellogg, Henry Ford, and J.C
I use this book to introduce business to college freshmen My college began using Larry's prior book, "Entrepreneurial Adventure" as the freshman introductory text to business a few years ago. Our students liked it(faculty didn't because it lacked the teaching aides that come packaged with most texts, which interestingly did not bother the adjuncts). EA has gone out of print. "American Entrepreneur" was reported to be the next edition, with increased coverage of the late 20th century and up to date through the housing & banking crises of '08-'09.With the new publisher comes a revised format. Gone are the sidebar stories of unique individual. Marc Kramer's World's Best Business Books selection We chose this book because it was inspiring and provided a historical account of how the United States became the launching pad for many of the world's greatest companies. Anyone who wants to become an entrepreneur should read this book because it reminds everyone that you can come from any background and start an enterprise at any age. Government officials at all levels that are considering laws that would restrain free enterprise would benefit from reading this book because it will remind them why we need to fight to perserve and nuture the world's greatest innovation and job crea. Text Book About Historical Business Conditions, Rather than Stories A. Arroyo Given that it was written by two college professors, I get the feeling that it was written primarily as a textbook for their students (and an extra way for them to make money off of their positions). I love profiles and hoped that it provide wise, well-researched insights on a variety of great American entrepreneurs. Instead, it just provides a historical explanation of the business environment that allowed entrepreneurship to flourish. It doesn't really tell me anything new that I didn't already know; it just says it a lot more words and points to other people, aka academics, who h