Advertising to Baby Boomers Revised
| Author | : | |
| Rating | : | 4.37 (861 Votes) |
| Asin | : | 0978660234 |
| Format Type | : | paperback |
| Number of Pages | : | 180 Pages |
| Publish Date | : | 2016-07-13 |
| Language | : | English |
DESCRIPTION:
Filled with timely examples of both press and advertising campaigns, the book also explores resources. Just as he would not feel comfortable creating advertising for twenty-somethings, he thinks it is a big mistake to expect twenty-somethings to create advertising campaigns that speak to boomers. In this updated and revised edition, Nyren continues his crusade to get ad agencies to recognize the importance of using baby boomers to create advertising targeted to baby boomers. To start with, he is one, but beyond that he helps companies create advertising that speaks to thi
Chuck has been a consultant for advertising and marketing agencies and companies with products for the 40+ market, including Ignite Ventures, BooM Magazine, Mary Furlong & Associates, AARP, NAHB, GRAND magazine, Harris Interactive, AstraZeneca, WPP's Commonhealth and The Omnicom Group. . Live most lives, his has been filled w
Finally, the opportunities ae being recognized. --John McMennamin, McMennamin ConsultingBaby Boomers have money and they spend it! But beforee you target them, read Chuck Nyren's insightful, entertaining, and refreshingly candid book. Straight talk from someone who knows how to do it right for the right price. As Chuck Nyren points out, that strategic advice was then discouraged by media and advertising types who lived in the world of the precious 18-49 demo. --Laurel Kennedy, President, Age LessonsFor years businesses have been told that Boomers would represent terrific opportunities as they aged. Businesses are rapidly developing products and services targeted to B
Baby Boom generation's advertising debunker Brent Green Advertising to Baby Boomers exposes the heehawing, habits, and hang-ups that are preventing companies from making fortunes from this wealthy generation. Straight from the fractured keyboard of a seasoned copywriter, wise and welcome advice pokes up from every page, packaged with occasional satire and silliness.Do you want to have fun reading a business book and still learn what it t. D. Sweet said Finally, a great book on Boomers. If malpractice litigation against ad agencies becomes a trend, Advertising To Baby Boomers will be the plaintiff attorneys' Exhibit #1. Nyren blows giant holes in the ad community's unfounded ideas about boomers. He shows how agencies blindly accept trendy notions about Boomers being persuastion-resistant when the truth is they often don't know jack about boomers and run from the ch. Ad strategies that work for Boomers John N. Migliaccio Like the old Doublemint gum ads you get Two-Two-Two good things in one from "Advertising to Baby Boomers." Chuck Nyren has written a guide to successfully advertising to boomers from the ad buyers point of view, and gives great insights into the boomer market as well. There's only one thing to do with this book - Buy it! Then enjoy the wonderful humor, serious analysis, and gutsy co